ChatGPT & DALL-E

Sell Your Creative Thinking with AI

$49.00
One time

Harness generative AI’s creative power while learning to navigate ethical and legal challenges, from bias to plagiarism

This course uses ChatGPT and Dall-E to explain the ins and outs of generative AI for professional creatives that plan to integrate these programs into their workflow. Since this course is geared towards creatives, we'll learn tips and tricks that lead to better quality creative output, but we’ll also dive into the ethical, legal and financial issues that you need to know when using these programs professionally.   

By the end of this course, you'll know how to position your creative thinking as the true selling point for any client, and leverage AI's executional power to bring your ideas to life faster and easier than you ever thought possible.

We'll use ChatGPT and Dall-E to guide us, but this course applies to all large language models, so not only will you be ready to integrate these popular programs today, but you'll also be set for what's to come.

What you’ll learn

Leverage AI’s Strengths

Break through creative blocks, tackle complex revisions to your existing work, and create quality content at scale, with ease

Navigate AI's Risks & Limitations

Critically analyze AI-generated content, checking for plagiarism, bias, and other quality issues

Master Prompt Engineering Techniques

Learn how to craft clear prompts and provide feedback that leads to higher quality creative output

Learn Key Legal Concepts

Understand ownership, authorship, trademark, copyright, and plagiarism as they relate to professional usage of AI tools

Understand the Importance of Transparency

Learn how to leverage it to champion your unique human perspective to clients

Analyze Financial Impact

Evaluate the financial impact of integrating AI, from the cost of apps and subscriptions to the need for specialized resources

Strategically Identify Use Cases

Determine when to leverage your human perspective, and when to take advantage of AI’s strengths

Appreciate Generative AI as a Creative Tool

Learn how it can support and complement human creativity

 Course Overview

  • • Welcome

    • Why AI Can’t Replace Creatives (but we should still learn it)

    • Intro to OpenAI & Deep Learning

    • ChatGPT Demo

    • Dall-E 2 Demo

    • Meet the Deep Learning Models Behind the Scenes: GPT-3, GPT-3.5 and GPT-4

  • • The Strengths and Limitations of Generative AI

    • Strength 1: Creating Content in Mass

    • Strength 2: Revising Your Original Content

    • Strength 3: Breaking Through Creative Block

    • Intro to Limitations

    • Limitation 1: The training data is finite

    • Limitation 2: AI is not reliably accurate

    • Limitation 3: AI can generate plagiarized and biased output

    • Limitation 4: AI work will need to be modified

    • Limitation 5: Apps can go down

    • Limitation 6: AI works in a vacuum

  • • Intro to Prompting

    • Tip#1: Be Specific

    • Tip#2: Reference a Style

    • Tip#3: Give Context

    • Tip#4: Adjust with Feedback

  • • Why are AI systems biased?

    • Examples of biased AI

    • How to address AI bias in creative work

  • • Overview of Key Legal Concepts (as they apply to creatives using AI)

    • Ownership, Authorship & Trademark Law

    • Ethics and Legalities of Style References

    • Intentional Plagiarism

  • • Developing AI Guidelines

  • • The cost of apps and subscriptions

    • Additional training and resources

    • Revisiting creative selling points

  • • The idea vs. the execution

    • Putting it all together: Heinz case study

    • Conclusion

One time purchase, lifetime access

$49.00
One time

Sell Your Creative Thinking is updated regularly, so even after you purchase, you’ll have access to new information and techniques to stay in the loop with the latest developments in AI.